Internship for 2 months at a Interior Design Company
ABOUT THE COMPANY
An interior Design Company located in Bangalore providing a leading interior design firm dedicated to creating stunning spaces that reflect clients' unique personalities and lifestyles.
CONTENT PILLAR
EDUCATIONAL
Educating the audience by sharing post on various design trends, tips and ideas therfore encouraging engagement from our followers
2. ENTERTAIN
Posting content that is engaging and will engage the followers to resonate with the company more
3. PROMOTIONAL
Posting content on various social media platforms to increase the online presence of the company through organic marketing strategy.
CONTENT STRATEGIZING
PROBLEM IDENTIFIED- The problem with the company's social media strategy was the lack of an eye-catching feed and the absence of video content can lead to a decrease in engagement and reach. Additionally, irrelevant captions without a clear call-to-action can also discourage users from interacting with the posts.
To address these issues the strategies implemented by me were :
Creating a consistent feed 3 post format
Creating reels for video content
Posting Engaging stories
Eye-catching caption with relevant CTC and Hashtags.
PROBLEM IDENTIFIED- The company's Facebook account was not set up with any followers or posts. This can be a major problem as it means the company is missing out on a valuable opportunity to connect with potential customers and build a following.
To address this issue, the following strategies implemented were :
1. Create a consistent posting schedule for the company's Facebook account. This includes posting at specific times each day to ensure that followers know when to expect new content.
2. Creating and sharing engaging content that is relevant to the company's target audience. This includes blog posts, product updates and new design projects
3. Encouraging existing customers to follow the company's Facebook account by including links to the account of the company's website .
By implementing these strategies, we can help the company build a following on Facebook and connect with potential customers, therefore increasing brand presence in facebook marketplace.
The company did not have a presence on LinkedIn and was not utilizing this platform to share educational content. LinkedIn is a valuable platform for businesses as it allows them to connect with other professionals and showcase their expertise in their industry.
To address this issue, implementing the following strategies showed outcome:
1. Creating a LinkedIn company page and optimize it with relevant keywords and descriptions to ensure that it is easily discoverable by potential customers.
2. Started creating and sharing educational content on LinkedIn, such as blog posts.
3. Using LinkedIn groups to connect with other professionals in the industry and sharing content with a wider audience. This helped to increase the reach of the company's content and attract new followers.
This ultimately lead to increased brand awareness and new business opportunities.
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